Elevating an organisations value
Leveraging the strength and advantage of these combined voices can significantly influence the positioning and enhancement of a positive corporate brand. Organisations that empower their leaders and employees to produce genuine content for fostering an emotional connection often succeed in attracting top-tier talent.
In the contemporary job market, candidates are eager to gain insight into the authentic narratives of individuals in the workplace. This extends beyond a mere interest in qualifications, experience, and skill set requirements, encompassing a desire to understand the organisational culture, values, attitudes, and qualities of its employees.
Benefits of social branding for leaders
Faster engagement from prospects
45% of decision-makers use thought leadership content to vet organisations and individuals they may do business with.
Attracts the best talent
60% of employees research an executive leader’s social media account before deciding to join the company. Employees are 500% more likely to work for executive leaders who uses social media.
Humanises the company
Statistics reveal that leaders who post are regarded as company brand ambassadors, ‘humanising’ organisations, giving them a personality that augments the corporate image, and making them an integral part of the company’s social presence.
Builds strong stakeholder relationships
82% of people are more likely to trust a company whose leadership team engages with social media. By a margin of 9 to 1, financial readers trust a connected leader more than a leader who doesn’t use social media.
Transform your talent into fearless, thriving leaders
This engaging and introspective session will utilise interactive discussions and reflective exercises to motivate and empower participants to take decisive action on the key topics covered.
The main objective is to give your team members a clear sense of purposeful direction, empowering them to define their personal and professional identities with a renewed sense of purpose and drive, ready to make impactful strides towards their aspirations.
Personal Branding for Career Success
Session Objectives
Empower professionals to enhance their communication by strengthening their presence, and building influence.
3 hours duration
Up to 10 people
Building Influence Through Visibility and Effective Communication:
- Why visibility matters for career growth.
- Defining who you are – professional introductions.
- Craft a clear personal narrative that reflects your value, voice, and direction.
- Learn how to show up, speak up, and be seen with intention.
- Transform self-awareness into confident self-expression
- Strengthen vocal delivery.
- Walk away with tools to communicate with clarity, confidence, and personal impact.
- Common barriers to professional visibility & how to overcome them.
Topics Covered
Segment 1: Why Visibility Matters
Objective: Understand the link between visibility, influence, and career progression.
We’ll explore the invisible cost of being overlooked and why performance alone isn’t enough in today’s professional landscape.
Participants will unpack the difference between doing great work and being seen for it, using real-world examples to spark reflection.
Key Themes:
Visibility vs. performance
Strategic self-promotion
The leadership gap in being seen and heard
Outcome:
A clear understanding of why visibility is non-negotiable for growth and how to start showing up with intention.
Segment 2: Positioning with Purpose
Objective: Define and refine your personal narrative and introduce yourself with confidence.
This session helps participants explore how they see themselves and how they want to be seen. It’s about turning self-awareness into self-expression and learning how to speak about yourself in a way that feels intentional, grounded, and memorable.
Participants will craft their personal positioning statement and practice delivering it in a way that feels natural and impactful.
Activity:
Guided writing session
Real-time peer feedback
Outcome:
A stronger, more intentional personal narrative that helps you speak about yourself with clarity, confidence, and alignment. Whether you’re introducing yourself, networking, or positioning your expertise
Segment 3: Vocal and Presence
Objective: Strengthen your vocal and physical presence to communicate with impact and influence.
Your voice and body are two of your most powerful tools and when used intentionally, they can transform how your message is received. This session explores how vocal dynamics and non-verbal cues work in harmony to shape perception, build trust, and elevate your presence.
You’ll also explore the role of storytelling in communication and how to use your voice to make ideas land and stories resonate. Whether sharing data, giving updates, or presenting a big idea, delivery matters.
Activities Include:
Storytelling
Body Language Exercises
Voice practice: Pacing, pitch, and pause
Outcome:
A stronger, more dynamic vocal presence that enhances your storytelling, builds trust, and makes your communication more engaging and memorable.
Participants will leave with:
A comprehensive understanding of the importance of personal branding, learning how to effectively establish themselves to enhance their professional image.
Creation of personal brand statements (and booklet to take home) - A clear vision of self and brand values.
A shift in mindset to work ‘on’ their visibility, not just ‘in’ their job.
Confident and enlightened with new perspectives.
What clients are saying
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